I’m Ali,
a user first multi-disciplinary designer blending UX, visual direction, and product thinking to turn complex ideas into intuitive experiences.
I’m Ali,
a user first multi-disciplinary designer blending UX, visual direction, and product thinking to turn complex ideas into intuitive experiences.
I’m Ali,
a user first multi-disciplinary designer blending UX, visual direction, and product thinking to turn complex ideas into intuitive experiences.
Hamburg, Germany
Currently making UX gold @argonauten
Currently making UX gold @argonauten
keep scrolling 4
Luxury Platform
recent work
keep scrolling 4
keep scrolling 4 recent work
Flagship Booking
Model Discovery
Integrated Commerce
recent work
Flagship Booking
Model Discovery
Luxury Platform
Selected Work
Selected Work
Selected Work
(04)
(04)
21'-25'
21'-25'
01
IWC App Experience Overhaul
Redesigning the IWC app to integrate advanced product discovery, improved content architecture, and scalable campaign support
Shipped
App Relaunch
UX Audit
Visual Identity
01
IWC App Experience Overhaul
A sleek B2B SaaS dashboard built to simplify complex workflows and enhance decision-making for logistics teams.
Shipped
App Relaunch
UX Audit
Visual Identity
02
Genesis Vehicle (Hyundai) Discovery & Showrooms
Driving forward a full UX and IA redesign of the Genesis Motors platform for the entire European region
Shipped
PDP Redesign
IA Overhaul
Search Findability
02
Genesis Vehicle (Hyundai) Discovery & Showrooms
Driving forward a full UX and IA redesign of the Genesis Motors platform for the entire European region
Shipped
PDP Redesign
IA Overhaul
Search Findability
03
Booking Blueprint for Genesis Motors (Hyundai)
Unified fragmented booking flows into a streamlined Test Drive Blueprint, reducing friction and elevating the customer journey across markets
Shipped
Optimized Flow
Cross-Market Scale
Visual Identity
03
Booking Blueprint for Genesis Motors (Hyundai)
Unified fragmented booking flows into a streamlined Test Drive Blueprint, reducing friction and elevating the customer journey across markets
Shipped
Optimized Flow
Cross-Market Scale
Visual Identity
04
Samsung Business Portal Redesign
A responsive B2B platform redesigned to streamline enterprise workflows, unify dashboards, and improve accessibility for global sales and operations teams.
Coming Soon
Rolling Text
Rolling Text
In Progress
Enterprise UX
Workflow Clarity
Visual Identity
04
Samsung Business Portal Redesign
A responsive B2B platform redesigned to streamline enterprise workflows, unify dashboards, and improve accessibility for global sales and operations teams.
Rolling Text
In Progress
Enterprise UX
Workflow Clarity
Visual Identity
a bit about me 👨🏻💻
Your next creative swiss-army-knife
Your next creative swiss-army-knife
I’m Ali, a senior UX/Product Designer based in Germany with 6 years’ experience creating user-centered platforms for brands like Samsung, IWC, Volkswagen, and Genesis, blending clarity, craft, and creative tech while exploring AI and side projects to keep evolving
I’m Ali, a senior UX/Product Designer based in Germany with 6 years’ experience creating user-centered platforms for brands like Samsung, IWC, Volkswagen, and Genesis, blending clarity, craft, and creative tech while exploring AI and side projects to keep evolving
a bit about me 👨🏻💻
Your next creative swiss-army-knife
I’m Ali, a senior UX/Product Designer based in Germany with 6 years’ experience creating user-centered platforms for brands like Samsung, IWC, Volkswagen, and Genesis, blending clarity, craft, and creative tech while exploring AI and side projects to keep evolving
Argonauten
Argonauten
2021 - 2025
UX Design + New Business
UX Design + New Business
Led UX for Samsung, IWC, Volkswagen, Hyundai, and Genesis, driving platform redesigns and MVPs, shaping product strategies, simplifying complex systems, and securing major new business wins with Samsung and Genesis.
Led UX for Samsung, IWC, Volkswagen, Hyundai, and Genesis, driving platform redesigns and MVPs, shaping product strategies, simplifying complex systems, and securing major new business wins with Samsung and Genesis.
2021 - 2025
WPP Network
WPP Network
2020 - 2021
Product Design/Art Director Intern
Product Design/Art Director Intern
Contributed to core team efforts that pitched and won Genesis as a client, supported UX on Volkswagen’s used car platform, conducted user testing, and assisted in launching BAT product sites across the DACH region.
Contributed to core team efforts that pitched and won Genesis as a client, supported UX on Volkswagen’s used car platform, conducted user testing, and assisted in launching BAT product sites across the DACH region.
2020 - 2021
Accenture
Interactive 2020
Product Design/Art Director Intern
Part of a creative unit at Accenture Interactive delivering multiple 360° concepts for Copenhagen-based clients across telecom, government, and other sectors.
Accenture
Interactive
Art Director Intern
Part of a creative unit at Accenture Interactive delivering multiple 360° concepts for Copenhagen-based clients across telecom, government, and other sectors.
2020
Freelance
Freelance2019 - 2020
Independent Product Design
Independent Product Design
Worked as a creative product partner on several product design efforts, including launching Grogo (grocery delivery in the UAE) and supporting product initiatives across LATAM and Africa.
Worked as a creative product partner on several product design efforts, including launching Grogo (grocery delivery in the UAE) and supporting product initiatives across LATAM and Africa.
2019 - 2020
clients
clients
&
&
partners
partners
Awards & Accolades
Awards & Accolades
Deutscher Digital Award
Deutscher Digital Award
The IWC App
The IWC App
Gold x1 Silver x1
Gold x1 Silver x1
AdStars
AdStars
Beyond Meat
(Spec Work)
Beyond Meat
(Spec Work)
Winner
Winner
Future Lions
Lego Bonds (Spec Work)
Finalist
Graphis
Miller Genuine Draft
(Spec Work)
Silver x1
Future Lions
Lego (Spec Work)
Finalist
One Club Young Ones
Miller Genuine Draft
(Spec Work)
Merit
AdStars
Miller Genuine Draft
(Spec Work)
Merit
Graphis
Miller Genuine Draft
(Spec Work)
Merit
What I'm known for
What I'm Known For
What I'm Known For
Rapid Prototyping
Rapid Prototyping
Rapid Prototyping
Art Direction
Art Direction
Art Direction
Generative AI
Generative AI
Generative AI
Product Design (0-1)
Product Design 0 → 1
Product Design (0-1)
Product Design (0-1)
User Research/Testing
User Research/Testing
User Research/Testing
User Experience Design
User Experience Design
User Experience Design
Data Synthesis
Data Synthesis
Data Synthesis
Pitch Deck Design
Pitch Deck Design
Pitch Deck Design
Creative Direction
Creative Direction
Creative Direction
Workshop Facilitation
Workshop Facilitation
playground ☕🖍️
playground ☕🖍️
playground ☕🖍️
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keep scrolling ↴
keep scrolling ↴
